The State of Work Getting to alignment 25 Share strategy goals Aligned workers are Monthly from sharing its strategy annu- UNDERSTANDING OF STRATEGIC quarterly at minimum the most likely to 47% ally to monthly to reap the GOALS IN RELATION TO FREQUENCY receive monthly 29% benefits. Even incremental OF COMMUNICATION Communicating with col- communication about increases in communication leagues may be a key element their company’s goals frequency can improve knowl- of alignment, but ensuring that Quarterly edge workers’ understanding knowledge workers under- 30% of company strategy. stand the company’s strategic 76% 71% goals is equally, if not more, HOW FREQUENTLY A 24% For instance, a subtle shift important. To understand the COMPANY COMMUNICATES from communicating strategic strategy, knowledge workers ITS STRATEGIC GOALS Twice a year goals annually to twice a year Monthly Quarterly need to know what it is. That 5% boosts understanding of the knowledge comes through fre- company strategy by 9 per- quent communication. 5% centage points. Aligned workers More than three-quarters of Unaligned workers And there are other benefits aligned workers (77%) report Yearly to communicating strategy 68% 59% that their company commu- 11% monthly: Workers who receive nicates its strategic goals 16% monthly strategy updates at least quarterly. Nearly are the most likely to say that half (47%) say their compa- their company is open to Twice a year Yearly ny’s goals are shared at least Every 2–3 years new ideas. The same can be monthly. Unaligned workers, 3% said about employees who on the other hand, are the 7% feel that teams at their orga- most likely to report that their nization are working toward company never shares its a shared vision. 59% 46% strategic goals. Never 5% There’s also a direct cor- The good news is that a com- relation between monthly pany doesn’t need to jump 18% communication of strategy Every 2–3 years Never © SLACK TECHNOLOGIES, INC. 2019
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